Monday, 16 February 2009

Products That Are Scams

As our country gains weight at an alarming rate, we are spending more each year on products that promise us easy, effortless weight loss. Each year billions of pounds on weight loss products.

The problem is that in spite of headlines that feed our hopes that a new, secret, “better” weight loss formula has been discovered, the truth is there are no easy solutions to losing weight.

Simply put, weight loss is a combination of lifestyle choices, and is the result of a firm commitment to making and maintaining them over a period of time. Any products that offer weight loss without reduced caloric intake and increasing activity levels are fraudulent- and a waste of money.


Why Do People Buy Products That Are Scams?

Denise Bruner, MD, MPH, FASBP is a specialist in weight loss, and a fellow in the American Society of Bariatric Physicians. She shares one of the major reasons that weight loss scams flourish today: “We live in a society today that wants immediate gratification. This is reflected in our willingness to buy from those that promise ‘instant results’”.

The increasing obesity in our society, and hopes that weight loss can be achieved without lifestyle changes fuels the growth of frauds. Bruner states, “The majority of the population is overweight, and the numbers are going up. There’s a huge market out there for weight loss products. After all, it appeals to us to find out that you can ‘Lose 30 pounds in 30 days.’ We don’t want to have to deprive ourselves of our favourite foods, and want something that will ‘magically’ absorb the calories.”

Illegitimate weight loss products feed on false promises: People are fooled by these scams because they hope that they aren’t scams. They hope that they’re real, and are an easier, faster, painless way to lose weight.

With the huge demand for weight loss products (and their revenues), companies are more than willing to become suppliers-whether or not their products work. The number of companies promoting bogus supplements and weight loss products is increasing rapidly in recent years.”


How can you spot a weight loss scam?

Typically, weight loss scams make promises that aren’t realistic. Headlines that promise weight loss without dieting are always scams, since calorie reduction is the basis of any true weight loss program.

There are no legitimate weight loss programs that allow you to “eat whatever you want” without limit.

If it sounds too good to be true-it is!

Other tips offs that the weight loss product is a scam include:

* Claims to be a “secret” formula: Products that claim to have secret formulas are scams. Dr. Bruner feels strongly on this issue, and states, “There are no ‘secrets to weight loss’ being held away from the public. In the UK alone, an estimated 82 people a day die from obesity (that’s 30,000 each year.

* There’s no physical address for the business. Legitimate products and services will have a physical address and phone number. Be wary of those that only offer a mailbox, or a charge-free number to call manned by “call centre” personnel.

The Internet is also being used to promote frauds. You can’t judge how good or legitimate a product is by how professional the web site looks. This only reflects how good their web designer was.

* They promise rapid weight loss. Weight loss that is too rapid is not only unhealthy, but is normally quickly regained. The best plans advocate moderate goals, with slow, steady weight loss of about 6-8 pounds a month over a long period. Any product that offer overnight or rapid changes is a fraud.

* They state that they can help a person lose fat or cellulite in a specific part of the body. Body fat is lost overall, not in a spot, and ads that claim otherwise are frauds.

* They promise permanent weight loss. No product can do this, since permanent weight loss is maintained by lifestyle changes.

By avoiding products with the above “red flags” in their advertising, you can protect yourself from illegitimate products-and save money.


Types of Weight Loss Scams

Weight loss scams can range from the highly illegal (and even dangerous) to the mildly unethical. There are degrees of fraud and misleading consumers. Some are scams where the person doesn’t receive anything at all when they send in their money. Another form of scam is when the customer sends in money, and they get a product that has no benefit, such as a sugar pill.

Other weight loss scams use questionable practices, such as making claims for an ingredient-but without scientific studies to back them up.

Some products sell because their names are similar to real products-even though they don’t contain the same ingredients or quality.

Popular scams are pills, powders, patches, and herbal teas that supposedly promote weight loss.

One recent scam was a powder taken a few hours before sleep. It promised that the fat would “melt away” while you slept. The only benefit was that the person gave up their bedtime snack when they took it; there was nothing in the powder to help. And the person who bought the powder was then deluged with other products from the company that would ‘make the product work better.’ It was all a huge fraud.”


How To Protect Yourself From Scams

One of the best methods of protecting yourself from weight loss scams is to seek medical advice from a qualified doctor who specializes in weight loss (bariatric medicine). At times, this means first coming to terms with a realistic view of weight loss.

Basically, it means reducing calories and exercising, but it must be individualized to the person’s needs.

For instance, the person with insulin resistance needs a higher protein, lower carbohydrate diet so they won’t feel that they’re starving; and those with allergies (such as to wheat or yeast) will need a diet that avoids these items.

To protect yourself from scams, check the product out first with your doctor. And if possible, try to avoid “impulse buying”. First investigate the product and the company’s reliability with consumer organizations. This can save you needless expense and disappointment in the long run.

Weight loss scams are on the rise, and the numbers of companies using fraudulent advertising are multiplying. By taking the time to carefully investigate a company and its products, and choosing to work with a qualified doctor on your weight loss goals, you can save yourself needless expense and disappointment. Best of all, you can get started on the road to real, achievable weight loss goals while maintaining good health.

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